2016 has come! Web designers or UX experts have researched on effective web development strategies that can have a dramatic impact on conversion rates. While some are in search of new web design trends which are floating around the internet.
A good web design is the most important aspect of any web project .People make up their mind whether or not they will stay on a particular site within a fraction of a second when first visit a website. So try to put these trends to work on your client sites. Style and execute them efficiently to improve the overall user experience and decrease bounce rate.
Do these trends actually improve the performance of your site? Let’s explore these design trends with the help of an infographic –
Full-width images – studies have shown that large images make people stop and take notice. It is exactly that kind of “interruption” that contributes to a higher level of conversion.
Split-screen layouts – It Makes sense to split your users into the correct landing page as soon as possible.
Monochromatic colors with contrasting CTA – your call to action should always stand out, and bright pop up of color or a contrasting color pallette can really do the trick.
Prioritized navigation- by giving users fewer options, users have fewer opportunities to lose their way.
Minimal lead capture – what better way to capture leads with no distractions? Replacing them with a clear, persuasive headline and simple form field, users know exactly why they should hand over their email address.
Video – video is an excellent way to personalize your brand and let’s your audience see what you are all about.
Sticky CTA (Call-to-Action) – it’s always good to keep it visible. Such as in a sticky header for desktop and consider a dedicated sticky footer for mobile.
Card design- this is the area where users are most likely to convert.
Single column CTA – Positioning your CTA in a single column can increase clicks.
Personalized user experiences – Using location, buying, browsing activity and other data, you can tailor the browsing process to individual users.
Hope, this article will help you create a high quality website design for your business or client websites and improves conversion rate.