A logo is one of the important aspects of a company or a product. It represents the company’s brand image. It works together with the other elements of your website such as brand promise and marketing efforts to set the tone of a current theme.
There are variety of creative logo design showcases and resources on the web. With the help of all these powerful tools you can easily make a logo design, first you need to understand what is the purpose of logo is. Make sure the logo you create is unique, immediately recognizable, inspiring trust, loyalty and implied superiority.
Sometimes it is difficult for us as web designers to incorporate the client’s ideologies into one single graphic. Today, every business has a website to support their products or services they offer, therefore logo design is the most powerful force in our lives.
Generally, a logo is used to identify or it has been seen as the description of a business.
In this article, we will take into account what makes an effective logo design and we’ll also guide you through the principles and best practices of how to create an iconic brand identity.
What Makes A Good Logo?
A good logo is simple graphic design, practical and in appropriate form.it conveys a meaningful message to the customers. It should be able to be printed at any size and, in most cases, be effective without color.
Logo Design Process
When creating the logo design, you must follow a process that ensures the final design meets the need of the clients.
5 Principles of Effective Logo Design
For the effective logo design, you must follow the five principles given below:
Simplicity makes a logo design easily recognisable, versatile and memorable. Don’t being overdrawn.
Make sure you logo should be memorable, which is achieved by keeping it simple yet appropriate.
An effective logo should be timeless. Will it still be effective in 10, 20 or 50 years?
As the logo works across a variety of media and applications, it should be designed in vector format, to ensure that they scale to any size.
Make it appropriate for its intended audience. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm.
Hope these tips help you create an effective logo design which is the important aspect of any website design process.